Just read this in the Guardian:
The Fifa general secretary, Jérôme Valcke said: "In the past the seedings have been determined by a mixture of world rankings and performances in past World Cups but this time the feeling was the October rankings most closely represented the best teams in the tournament."
Had the current rankings been used then England would have missed out and France been seeded, but Valcke is adamant this was the fairest way to conduct the draw. "We made the decision last month that the October rankings would be used because they were fairer – countries who had been involved in the play-offs would have had an unfair advantage because they would have played more games and that affects their rankings," he said.
"This is not a case of wanting Holland to be seeded instead of France, just that the feeling was the October seedings represented the best teams."
What will happen if a less glamorous/marketable team makes it to the top 7 in the October 2013 FIFA ranking? I guess they will change the seeding criteria because it would hurt their feeling(s).
I hope some journalist will ask Sepp Blatter/Jérôme Valcke these three questions and get some clear answers:
1. Will the October 2013 FIFA ranking be used to seed the teams for the 2014 FIFA World Cup final draw?
2. Will the October 2013 FIFA ranking be used to seed the European runners-up in the UEFA play-offs?
3. Will this be stipulated in the 2014 FIFA World Cup regulations?